‘Now It Can Be—Why Did It Fail Before?‘

The Idea of the Book
Editor, Design Director, Art Director, Designer, and Typographer

Design of an artists’ book featuring a collection of over 220 analog found poems by Bern Porter on the topic of self-help and mindfulness. An aspect of his work that has not been commented upon before, nor been the stated purpose of his previous books. The founds have been culled from six previously published Porter titles dating back to 1972. The founds have been sequenced chronologically by book, based on the year they were originally published, creating a new singular self-help narrative from beginning to end. Edited by Fredrik Averin and Mark Melnicove, with art direction and design by Fredrik Averin, this first significant publication of Bern’s found poems in decades offers a contemporary perspective on this modern-day renaissance persona just in time for the digital age. Published in a limited edition of 23 examples and a trade edition of 199 examples, both of which can be purchased through The Ide of the Book.