I’ve always loved design. The form of something is part of the idea of something. Ideas that communicate what it is, what it does, what it means. It sends signals to the person seeing, touching, or experiencing it, and it says; “the person who made this, cared for this, has values, is thoughtful, and cared about my experience, who I am, and how my life could be made a little better.” Design can be a powerful medium.
I’ve been fortunate to collaborate with some very talented creatives, agencies, and clients since graduating with my MFA in graphic design from Konstfack in Stockholm. And I’ve had the privilege to travel the U.S. (and sometimes the world) to solve creative problems for clients such as Apple, Airbnb, GE, JBL, harman/kardon, Microsoft, and Seagate to name a few. I consider this profession a gift, and one which is my purpose.
I was born in Stockholm, Sweden, raised in Finland, Saudi Arabia, Argentina, Tunisia, and San Diego between the ages of 6–18, then went to college back in Sweden, and have now lived on the U.S. West Coast since 1998. I’m currently residing in Portland, OR.
If you would like to get in touch, you can send me an email, find me on LinkedIn, or download my résumé.
—Fredrik
Curriculum Vitae
December 2016–Present
Design Director & Graphic Design Consultant
Portland, OR, San Francisco, CA, Seattle, WA, USA
May 2011–December 2016
Lead Creative Director
Razorfish
Portland, OR, USA
August 2006–April 2011
Design Director & Graphic Design Consultant
Portland, OR, USA
May 2004–July 2006
Creative Director
Avenue A/Razorfish
Portland, OR, USA
June 2001–April 2004
Senior Art Director & Graphic Design Consultant
Portland, OR, USA
May 1999–October 2001
Senior Art Director
marchFIRST
San Francisco, CA, Portland, OR, USA
July 1998–May 1999
Designer
Landor Associates
San Francisco, CA, USA
June 1996–June 1998
Assistant Art Director
HLR/Drömfabriken BBDO
Stockholm, Sweden
June 1995–May 1996
Assistant Art Director
Villmer Reklambyrå
Stockholm, Sweden
Education
August 1994–June 1998
Master of Fine Arts (MFA) with a Focus on Graphic Design from Konstfack—University College of Arts, Crafts, and Design in Stockholm, Sweden
Select clients
Apple, Airbnb, Silicon Valley Bank, GE, JBL, harman/kardon, Xbox, Microsoft Windows, Microsoft Office, Bing, Hitachi, Gibson Audio, Brown-Forman, Finlandia, Cisco, Seagate
Fluencies
English, Swedish, Spanish (just a bit rusty), MacBook Pro, Adobe CC design applications, Sketch, Figma, Microsoft Office, keyboard short-commands, fonts, proper typesetting and kerning, graphic design history, design books, and coffee.